Facebook, as we all know is the only social network with more than 1 billion people on it. Facebook is a place for people to make new friends or keep in touch with existing friends & relatives.
But, If you are a profit or non-profit business organization, the platform also provides you one billion people to connect to & you can use Facebook for business. The platform is am important part of social marketing strategy.
But, If you are a profit or non-profit business organization, the platform also provides you one billion people to connect to & you can use Facebook for business. The platform is am important part of social marketing strategy.
With this in mind, Facebook provides a set of tools for Facebook Marketing to promote your business with Facebook ads. You can promote your services through Facebook Business Page.
Before you can create a Facebook Page, you need to have a Facebook account.
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Once you have formed a Facebook Account, follow these steps :
a) Create Facebook Page
On your homepage of Facebook account you will see a down word arrow => Click on it => Click on Create Page(as shown in Fig 1.)
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| Fig 1. |
b) Choose the category your product/service belongs to
Facebook has divided all the products/service into six broad categories(Why? Discussed later in the post). Choose the one appropriate for your product/service (Fig 2.).
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| Fig 2. |
c) Go more specific by selecting a category(Fig 3. & Fig 4.)
Select the name of your Brand or Product. This will be the name of your page & people will be able to search you by this name only. But this is not the final name and it can be changed as many times as you wish(How? Discussed later in the post).
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| Fig 3. |
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| Fig 4. |
d) After step c) a screen appears(Fig 5.) which asks you for the following information.
- About
This section is important as when your page is shown to your relevant audience, this information can encourage or discourage(if not written properly) them to take the desired action. Write precise & relevant description of your page.  |
| Fig 5. |
- Profile Picture(Fig 6.)
This is the picture of your company/brand/product which an audience see in her/is news feed.
But before, you upload a profile picture, you need to keep in mind the dimensions of the pic. Facebook has predefined the dimensions of all the pictures that you see on your timeline & only when you follow those dimensions, you see a well place picture in your news feed.
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| Fig 6. |
- Preferred Page Audience
It is very important for you to select the right & as much specific as possible page audience. Facebook gives you freedom to select your audience on the basis of
- Location (Fig 7 & Fig 8)
- Age
- Gender
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| Fig 7. |
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| Fig 8. |
- Interests(Fig 9 & Fig 10)
When you browse for a specific interest, it shows you the number of people who have shown similar interests, which also are your potential customers or audience.
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| Fig 9 |
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| Fig 10 |
e) After this you will see your homepage(Fig 11)
- On your homepage you can change the Profile pic & Cover pic by uploading a new picture(see the camera icon). Check out the dimensions of the pictures here.
- Add all the relevant details (Address, Phone number, Price range & Website link), if present.
- All tabs/tools are present on the home page and can be accessed from it.
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| Fig 11. |
f) Go to Settings (on top of the page)
Once you go to Settings section, you will see the following sections. The important sections are discussed here.
- General
In General Section, you will see a Visitor posts feature. Depending upon the nature of your Page, choose the relevant option(Fig 12).
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| Fig 12 |
- Messaging
Add an instant reply in this section, as the person contacting you feel much better after receiving a reply and it is a good practice from a brands' viewpoint(Fig 13).
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| Fig 13 |
- Page Info
The description that you entered about the page initially can be changed again & again in this section(Fig 14).
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| Fig 14 |
- Post Attribution
Facebook by default have your post attributed to your page rather than to the owner/admin or the person who is posting on the page(Fig 15).
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| Fig 15 |
- Page Roles
In case, if you want any other person to manage/promote your page, then Facebook allows you to add people through name or email (they need to have a Facebook account first). You can add people as an Editor or Moderator or Advertiser or Analyst or as an Co-Admin. Every position has a set of permissions & checks & balances(Fig 16).
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| Fig 16 |
- Preferred Page Audience
This is the same tab which you did set while setting up the page (see Fig 7 & Fig 8). If you again want to make any changes to the audience you want to reach, you can make the desired changes here as many times as you want(Fig 17).
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| Fig 17 |
- Instagram Ads
Instagram is a very popular photo sharing social network which is gaining importance day by day from the view point of Social Media Marketing. As Instagram is a part of Facebook, it allows you to run marketing campaign on Instagram for the Facebook Page dashboard only(Fig 18).
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| Fig 18 |
- Featured
If you want to share the information that you are the owner of this page with your friends on Facebook, then add yourself as Featured Page Owners(see red arrow, Fig 19).
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| Fig 19 |
g) Publish (see read arrow)
Facebook under the Publish section of homepage allows you three ways to publish a post(Fig 20).
- Schedule : After making a copy of a post, you can schedule it to be posted on a later date & time on your Facebook Page. On the scheduled time it itself posts on your timeline.
- Backdate : In case, if you forgot to publish a post on a particular day on your Page, but if you want it to appear on the timeline of your page. You can do this by using backdate feature. It publish the post back in the time(Fig 21).
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| Fig 21 |
- Save Draft : You can always save your posts under Save Draft section & can publish it later on as per your wish.
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| Fig 20 |
h) Manage Tabs
You see five tabs on your Facebook Page (Timeline, About, Photos, Likes, More(Fig 20)). If you want to add or delete these tabs. Go to More Tab => Manage Tabs (Fig 21).
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| Fig 21 |
i) Publishing Tools
On the top of Facebook Page, you see a tab "Publishing Tools". This section provides all the tools to help you publish a post(similar to Publish on homepage(Fig 20)). It is advised to use this section while publishing a post than the other one(Fig 22 & Fig 23).
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| Fig 22 |
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| Fig 23 |
j) Insights
This is one of the most important tab in Facebook Page. This tool provides you information about the way audiences have interacted/engaged with your posts. Under this tool there are further subsections like Overview, Likes, Reach etc. which provides more micro level information about your posts(Fig 24).
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| Fig 24 |
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