Definition
A "Call to Action" or "CTA" is a marketing concept, which can be an image/text/button which encourages customers/visitors to take an appropriate action like "Add to Cart, Quick View, Buy, Subscribe" etc.
Call to Action on Social Media
Facebook to its advertisers provides multiple call to action buttons on the basis of the objective of the campaign of the advertiser.
The various call to action buttons provided by Facebook on your page are(see image).
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| Facebook Page CTA |
The various call to action options provided by Facebook when you create an advertisement are(see image).
Similar to Facebook, social media platform Twitter provides Call to Actions to its advertiser. The
CTA options provided by Twitter are more than that of Facebook(see image).
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| Twitter CTA options |
And..
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| Twitter CTA options |
Some more examples of Call to Action are :-
The CTA are highlighted by the red arrow.
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